(Top left) Future Salad’s second anniversary event, inviting many Internet celebrities and artists to participate; (Top right) The first brand store opened in Admiralty Gallery; (Bottom left) The new Salad Drink Mix; (Bottom right) The opening of the brand store in Admiralty Gallery - A number of Internet celebrities and business partners came to congratulate the winner.
New visual identity and first brand store
Future Salad's new brand image combines emotionally attractive design with new generation food technology elements to implement the brand's new direction - breakthrough and reimagination. The product packaging design is more simple, eye-catching and recognizable, and different fresh products are displayed at the top. The perfect combination of fruits and vegetables. To celebrate entering a new chapter, the brand has opened brand stores in three popular hotspots in Hong Kong - Admiralty Galleria, Times Square and Harbor City, which not only facilitate consumers' shopping, but also set up check-in areas to implement the brand's motto of "sharing health". On the opening day, a number of Internet celebrities and business partners came to congratulate the event.
New Salad Drink Mix
Always striving for breakthroughs, Future Salad allows the public to reimagine new ways of eating salads and new forms. On the same day, it announced the launch of a new product - "Anti-aging #E4ERYOUNG" containing antioxidant and anti-aging ingredients and others A new salad drink that combines fruits and vegetables. The brand has also listened to the opinions of new and old customers and will launch a "new salad drink for children/#KidsSalad" at the end of the year. It will also collaborate with the world-famous cartoon Baby Shark, which is expected to promote the brand to family customers.
Angus Au, co-founder and chief marketing officer of Future Salad, said: “In the post-epidemic era, people around the world are paying more attention to healthy eating, but there has been a lack of healthy, effective and delicious healthy foods on the market, making it difficult to continue to support them. For those products, the emergence of Future Salad has solved this problem. This year, it has launched a new product line to fully meet the needs of different customer groups, providing solutions that are nutritious, convenient and delicious, safe and hygienic, and reasonably priced.”
Completed Pre A+ round of financing
In recent years, the market has focused on issues such as food technology, healthy vegetarian food, and environmental conservation. Well-known food brands such as Beyond Meat and Oatly have experienced rapid business growth, with market values reaching tens of billions of Hong Kong dollars. Future Salad has also taken advantage of the trend and achieved good results against the market. It announced the completion of the Pre A+ round of financing with the participation of multiple investors, including Mighty Earner Limited, Casetify founder and CEO Wesley Ng, Youwei Development Holdings Alliance Achievement Development Holdings Limited, Gobi Partners GBA and Vectr Ventures raised a total of more than HK$20 million, making Future Salad's market value exceed HK$200 million.
The funds raised from this Pre A+ round of financing will be used for team recruitment and expanding the influence of existing markets; actively expanding to Japan, South Korea, Europe, the United States, mainland China and other markets; and focusing on product research and development to speed up the launch of different functions, flavors and New salad types, such as children's new salad drinks, new salad cookies, new salad gummies, new salad jelly, new salad chocolate, etc., to meet different needs in the market.
Celebrating two years anniversary
Celebrating its second anniversary, Future Salad held an event in Repulse Bay, Hong Kong in late July to thank celebrities, internet celebrities and loyal users for their love and support for New Salad. The event invited many close friends of the brand to support the event, and Chief Brand Officer Lisa Marie Tse, who is based in the UK, also traveled overseas to cheer for the brand through a video. In addition to displaying the brand's new development stage and new product lines, booths of close partners including Wei La, % Arabica, L7A, Dr Reborn, 1Kommunity and Somersby were also set up on site, allowing guests to not only taste Future Salad's new products on-site. Products, you can also interact with many brands and spend memorable moments with Future Salad.