The fifth wave of the epidemic is severe. Although the number of confirmed cases has declined, frontline anti-epidemic organizations are still facing tremendous pressure. Lisa-Marie Tse, chief brand officer of local food technology company Future Salad, was an operating room nurse before she was elected Miss Hong Kong. She understands the pressure faced by frontline medical staff in extraordinary times. In view of this, Future Salad mobilized its KOLs in March From the 25th to March 31st, we appealed to the public for donations on social media and raised the funds in one week. All $151,863 will be donated to frontline medical organizations fighting the epidemic.
The event calls on its KOLs to donate all products sold through their exclusive recommendation codes, without deducting costs and benefits, to five beneficiary organizations (in no particular order): Share for good, Hong Kong Medical Aid Society, Hospital Authority, Pok Oi Hospital, and Medical Practitioners .
Future Salad also provides assistance to people from all walks of life during the epidemic: when the price of vegetables supplied to Hong Kong fluctuates, new salad trial kits are distributed to the public to support those in need. In terms of employees, the company distributes free rapid antigen testing kits to all employees to provide epidemic prevention protection. At the same time, transportation subsidies are provided to employees to relieve employee pressure.