The "Eco Expo 2022" organized by the Hong Kong Trade Development Council will be held at the Hong Kong Convention and Exhibition Center for four consecutive days starting from 14/12. As a company that supports social environmental protection and sustainable development, Future Salad will exhibit at the expo and was invited to participate in the media preview day on 8/12 to present to guests including the Vice President of the Hong Kong Trade Development Council, Zhang Shufen , and the Hong Kong Special Administrative Region Government. Deputy Director of the Environmental Protection Department Luk Ka-kin and friends from the media displayed products and explained their low-carbon emission concepts.
Actively support "green innovation and technology and strive for carbon neutrality"
In recent years, carbon neutrality has become an important goal in global sustainable development. In the future, it is expected that more companies will join this ranks and carry out low-carbon transformation to reduce carbon emissions. As a company that supports social environmental protection and sustainable development, Future Salad has incorporated different carbon reduction elements from product production to packaging, including reducing carbon emissions caused by cold chain transportation and storage by 94%* ; due to boxed salad The carbon emissions generated by disposable plastic utensils and tableware reached 92.3%* ; the carbon emissions generated by the waste of expired vegetables reached 92%*; and the carbon emissions generated by the space occupied by transportation and storage reached 90.3%* . In addition, the use of recycled paper as product packaging aims to provide more convenient and delicious healthy food to the public, while also contributing to social environmental protection and sustainable development.
*Data provided by AEC Perran Environmental Consultants Co., Ltd.
Future Salad: Plans to expand production line to grab customers
In addition, Future Salad, a local food technology company participating in the exhibition, uses space food technology "ice crystal sublimation and drying technology" for its new salad drink to transform edible salad into drinking salad. Just add water and drink it. Drinks can quickly replenish a variety of nutrients and dietary fiber. Future Salad co-founder and chief marketing officer Ou Xiaofeng said in an interview with Hong Kong Wen Wei Po yesterday that Future Salad has a turnover of approximately 40 million yuan in the past year and has a factory in Tai Po involving 3 lines. The production line currently has a total annual production capacity of approximately 9 million packages of new salad drinks.
Ou Xiaofeng continued that the company has launched more and more new products and needs to expand its production lines. At the beginning of this year, it set up a production line in Taiwan to supply local sales. In terms of physical stores, Future Salad has opened brand stores in Admiralty Galleria, Times Square and Harbor City, and is also sold in organic health food stores Dotted Green and Watsons. In terms of online sales, one of the online sales stores is HKTV Mall. Online sales in the mainland include WeChat and Tmall, and the products are also exported to Taiwan, Thailand and other places.
If divided by region, Ou Xiaofeng said that sales are still mainly in Hong Kong, accounting for more than 50%, and are concentrated in online sales channels. In the future, he will increase the budget for online promotion, such as using Internet celebrities to sample drinks and providing discount codes to the audience to purchase. Most of the customer base is women in their 20s to 45 years old.
Original report:
https://www.wenweipo.com/epaper/view/newsDetail/1600918239188226048.html