Takung Wenhui: "Hong Kong·Trend" Shopping Festival opens in Shenzhen next Friday. Future Salad is invited to participate on behalf of Hong Kong innovative brands (Future Salad booth number: L1-T19)
(Dagong Wenhui.com reporter Li Changhong) After the two places have fully cleared customs, in order to promote Hong Kong brands to better enter the mainland market, the Hong Kong Trade Development Council is making every effort to launch the "Guangdong-Hong Kong Cooperation Week". News held in Shenzhen this afternoon (16th) It was announced at the press conference that the flagship event "Chic Hong Kong" will be held at the COCO Park shopping mall in Futian Galaxy, Shenzhen from May 26 to 28. It will attract nearly 80 Hong Kong companies and more than 130 brands to participate. Actively explore the Greater Bay Area market, including consumer electronics, smart home, daily necessities, food and many other commodities.
Brand gathering creates Hong Kong-style trendy experience
Leung Kwok-ho, Assistant CEO of the Hong Kong Trade Development Council, said: "Since the comprehensive customs clearance at the beginning of the year, the economic recovery of the Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area) has been strong. The Hong Kong Trade Development Council will fully launch the "Guangdong-Hong Kong Cooperation Week" at the end of May, and will As one of the flagship events, the "Hong Kong Fashion" Shopping Festival has become the first large-scale Hong Kong consumer goods promotion event in the Greater Bay Area after the comprehensive customs clearance. The three-day shopping festival gathered nearly 80 Hong Kong exhibitors and more than 130 Hong Kong participating brands. From the three major areas of food, lifestyle and fashion, we present the unique charm of Hong Kong style, introduce high-quality brands and products to consumers in the Greater Bay Area, and help Hong Kong companies seize opportunities to expand into the booming mainland market." "Hong Kong Trends. 』The shopping festival is located in Shenzhen Futian Galaxy COCO Park Shopping Center, hoping to create a new leisure shopping experience with a more fashionable lifestyle for consumers. We have also ridden the wave of digitalization online, and set up the first WeChat mall to provide exhibitors. Provide an online sales platform and adopt a two-pronged approach to introduce high-quality Hong Kong brands into the mainland’s huge e-commerce market.”
It is understood that the "Hong Kong Fashion" Shopping Festival consists of three themed exhibition areas: "Living Fashion", "Style Fashion" and "Taste", which are located at the outdoor Star Plaza on the B1 floor of COCO Park Phase 1, The indoor atrium and outdoor street on the L1 floor. Products on display include consumer electronics and technology products, smart home products, fashion apparel and accessories, food and beverages and health products, etc. Among the nearly 80 exhibitors, 40% are entering the mainland market for the first time, bringing new choices to consumers in the Greater Bay Area, which is refreshing.
This shopping festival brings together Hong Kong brands with innovative and trendy elements, bringing a variety of "trendy products" around sustainable design, smart living, art and culture trends, such as drinkable products created by Hong Kong food technology start-up Allkear Nutritious salads, Hua Yujie’s convenient, delicious and nutritious rice balls, Surfwheel smart electric skateboard developed by Koofy Development, plant-based vegan leather handbag series brought by sustainable brand iFarmaissance, etc. In addition, Hong Kong’s fashion design power cannot be underestimated. Fashion clothing brand SPARKLE COLLECTION, home boutique brand JARDIN DES FONTAINES, and professional ceramic tableware brand Loveramics are all worthy of attention. The Shopping Festival will also bring together a series of well-known Hong Kong classic brands, including Chow Sang Sang, Chow Tai Fook, Kee Wah, Kim Pak Chia, Sizhou, Lee Kum Kee, Bazhen, etc., to showcase signature products and newly launched products.
During the shopping festival, the Hong Kong Trade Development Council will also hold the "Hong Kong Design Products Exhibition" at the same venue. This exhibition is sponsored by the Hong Kong Special Administrative Region Government's "Create Hong Kong" and showcases more than 20 outstanding or award-winning products from 13 Hong Kong emerging designers, demonstrating Hong Kong's creative power and promoting Hong Kong's leading advantages in design and creative industries.
**Future Salad Booth Number: L1-T19**